Driving Property Business Growth with Google Ads & Meta Ads
I have successfully boosted property businesses through strategic Google Ads and Meta Ads campaigns.
Google Ads Performance
Objective:
Boost inquiries and lead generation for a property housing business using Google Ads.
Strategy:
✅ Implemented a mix of Search Engine Marketing (SEM) and Google Display Network (GDN) strategies.
✅ Optimized high-intent keywords and audience targeting to maximize reach.
✅ Designed compelling ad creatives and persuasive ad copies to drive engagement.
Results (1 Month Performance):
📈 51.7K Impressions – Increasing brand visibility among potential home buyers.
👆 3.77K Clicks – Driving high-intent traffic to the landing page.
📞 263 Conversions – Representing direct inquiries via WhatsApp, Email, and phone calls.
💰 Rp 6.62M Spent – Ensuring efficient budget allocation with strong ROI.
🔹 CTR (Click-Through Rate): 7.29% – indicating strong ad engagement.
🔹 Conversion Rate: 6.98% – reflecting an effective lead generation strategy.
Impact:
This campaign successfully attracted high-quality leads and improved the client’s customer engagement, showcasing the power of data-driven advertising in the real estate industry.
Meta Ads Performance
Both of these are content used for campaigns with objective leads.
Impressions
72,093
Link Clicks
437
CTR
0.61%
Leads
117
Conversion Rate
26.77%
Ads Spend
IDR 3.9 M
This campaign aimed to generate new leads with a conversion-focused strategy. It reached a wide audience, bringing in 117 leads with a solid 26.77% conversion rate. However, not all leads count as ROI. To get a clearer picture, the admin will sort them into high and low quality through a validation process.
By constantly analyzing and optimizing, I maximized ROI while keeping the budget efficient. These results highlight my skills in paid ads, audience targeting, and conversion optimization.
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Digital Marketing Specialist with Data-Driven Growth & Smart Advertising