Boosting F&B Sales with Eye-Catching Promotions

How Made’s Dutch Snack Increased Sales with Engaging Social Media Marketing & Paid Ads

📍 Client: Made’s Dutch Snack – A Dutch snack shop in Bali
🎯 Target Audience: Dutch expats, tourists, and local foodies
📲 Objective: Drive leads to WhatsApp for orders


When it comes to F&B marketing, the right combination of engaging content, smart promotions, and targeted paid ads can make all the difference. For Made’s Dutch Snack, we focused on creating attractive promo campaigns and running strategic ads to bring more customers to their shop.

In this case study, I'll walk you through how we successfully boosted sales and increased customer engagement for this local business.
https://web.facebook.com/mades.snacks

The Strategy

To maximize leads, we implemented a three-step approach:

Engaging Social Media Content – Eye-catching promo posts and stories to grab attention.
Targeted Facebook & Instagram Ads – Running paid campaigns optimized for WhatsApp leads.
Community Engagement – Sharing the promo flyer in relevant Facebook groups and forums such as Dutch Foreigners in Bali, Bali Foodies, and Expat in Bali.

Our Winning Paid Ads Campaign

For our paid ads, we focused on:
🔹 Targeting Dutch expats, tourists, and local foodies in Bali
🔹 Using a WhatsApp CTA to simplify the ordering process
🔹 Highlighting “10% OFF + Free Delivery” to increase conversion

After running and optimizing the campaign, here’s what we achieved:

With a minimal budget, we successfully generated 50 WhatsApp leads at a low CPL. A strong offer (10% OFF + Free Delivery) and targeted community engagement helped convert 70% of leads into real orders. 🚀
Want to Increase Your Orders with Digital Marketing? If you’re in the F&B industry and want to boost orders through social media and paid ads, let’s talk! 🚀


Digital Marketing Specialist with Data-Driven Growth & Smart Advertising