📍 Client: Made’s Dutch Snack – A Dutch snack shop in Bali
🎯 Target Audience: Dutch expats, tourists, and local foodies
📲 Objective: Drive leads to WhatsApp for orders
When it comes to F&B marketing, the right combination of engaging content, smart promotions, and targeted paid ads can make all the difference. For Made’s Dutch Snack, we focused on creating attractive promo campaigns and running strategic ads to bring more customers to their shop.
In this case study, I'll walk you through how we successfully boosted sales and increased customer engagement for this local business.To maximize leads, we implemented a three-step approach:
✅ Engaging Social Media Content – Eye-catching promo posts and stories to grab attention.
✅ Targeted Facebook & Instagram Ads – Running paid campaigns optimized for WhatsApp leads.
✅ Community Engagement – Sharing the promo flyer in relevant Facebook groups and forums such as Dutch Foreigners in Bali, Bali Foodies, and Expat in Bali.
For our paid ads, we focused on:
🔹 Targeting Dutch expats, tourists, and local foodies in Bali
🔹 Using a WhatsApp CTA to simplify the ordering process
🔹 Highlighting “10% OFF + Free Delivery” to increase conversion
After running and optimizing the campaign, here’s what we achieved:
Digital Marketing Specialist with Data-Driven Growth & Smart Advertising