Maximizing Google Ads Performance for Health Clinic Business

I successfully managed and optimized Google Ads search campaigns for a health clinic, achieving strong results in just one month. Hereโ€™s a breakdown of the performance and key takeaways:

๐Ÿ“Š Performance Overview (October 2024 vs September 2024)

Impressions

34.2K (+7.1%)

Clicks

4.0K (+7.3%)

CTR

11.6% (+0.2%)

Conversions

688 (+2.9%)

Conversion Rate

17.3% (-4.1%)

Cost per Conversions

Rp26.42K (+3.2%)

These numbers show that the campaign successfully attracted more visitors, resulting in a higher number of conversions.

๐Ÿ”ฅ What Worked Best?

โœ… High CTR & Increased Clicks โ€“ More people engaged with the ads, proving the targeting and ad copies were effective.
โœ… Top Campaign: Dental Services โ€“ This campaign delivered the best results, with a 13.72% CTR and an efficient Rp18.22K cost per conversion.
โœ… Winning Keywords โ€“ โ€œDentistโ€ and โ€œKlinik dokter gigiโ€ generated the most conversions, proving keyword strategy was on point.

๐Ÿ“ˆ Comparison with the Previous Month

โœ”๏ธ Higher Clicks & Impressions โ€“ The campaign reached more people and generated more engagement.
โœ”๏ธ More Conversions โ€“ A steady increase in leads, showing strong audience interest.
โš ๏ธ Slight Drop in Conversion Rate โ€“ A small decrease means thereโ€™s room for improvement in landing page optimization and audience refinement.

๐Ÿš€ Key Takeaways & Next Steps

๐Ÿ”น Refining Audience Targeting โ€“ To further improve conversion rates.
๐Ÿ”น Optimizing Ad Creatives & Landing Pages โ€“ Making the user journey smoother.
๐Ÿ”น Smart Bidding Adjustments โ€“ To control CPC and maximize ROI.

This campaign shows my ability to strategically manage ads, optimize performance, and drive results.ย 

Iโ€™m excited to bring these skills to my next opportunity! ๐Ÿš€

Digital Marketing Specialist with Data-Driven Growth & Smart Advertising