I successfully managed and optimized Google Ads search campaigns for a health clinic, achieving strong results in just one month. Hereโs a breakdown of the performance and key takeaways:
34.2K (+7.1%)
4.0K (+7.3%)
11.6% (+0.2%)
688 (+2.9%)
17.3% (-4.1%)
Rp26.42K (+3.2%)
These numbers show that the campaign successfully attracted more visitors, resulting in a higher number of conversions.
โ
High CTR & Increased Clicks โ More people engaged with the ads, proving the targeting and ad copies were effective.
โ
Top Campaign: Dental Services โ This campaign delivered the best results, with a 13.72% CTR and an efficient Rp18.22K cost per conversion.
โ
Winning Keywords โ โDentistโ and โKlinik dokter gigiโ generated the most conversions, proving keyword strategy was on point.
โ๏ธ Higher Clicks & Impressions โ The campaign reached more people and generated more engagement.
โ๏ธ More Conversions โ A steady increase in leads, showing strong audience interest.
โ ๏ธ Slight Drop in Conversion Rate โ A small decrease means thereโs room for improvement in landing page optimization and audience refinement.
๐ Key Takeaways & Next Steps
๐น Refining Audience Targeting โ To further improve conversion rates.
๐น Optimizing Ad Creatives & Landing Pages โ Making the user journey smoother.
๐น Smart Bidding Adjustments โ To control CPC and maximize ROI.
This campaign shows my ability to strategically manage ads, optimize performance, and drive results.ย
Iโm excited to bring these skills to my next opportunity! ๐
Digital Marketing Specialist with Data-Driven Growth & Smart Advertising