Maximizing Google Ads Performance for Health Clinic Business

I successfully managed and optimized Google Ads search campaigns for a health clinic, achieving strong results in just one month. Here’s a breakdown of the performance and key takeaways:

📊 Performance Overview (October 2024 vs September 2024)

Impressions

34.2K (+7.1%)

Clicks

4.0K (+7.3%)

CTR

11.6% (+0.2%)

Conversions

688 (+2.9%)

Conversion Rate

17.3% (-4.1%)

Cost per Conversions

Rp26.42K (+3.2%)

These numbers show that the campaign successfully attracted more visitors, resulting in a higher number of conversions.

🔥 What Worked Best?

High CTR & Increased Clicks – More people engaged with the ads, proving the targeting and ad copies were effective.
Top Campaign: Dental Services – This campaign delivered the best results, with a 13.72% CTR and an efficient Rp18.22K cost per conversion.
Winning Keywords – “Dentist” and “Klinik dokter gigi” generated the most conversions, proving keyword strategy was on point.

📈 Comparison with the Previous Month

✔️ Higher Clicks & Impressions – The campaign reached more people and generated more engagement.
✔️ More Conversions – A steady increase in leads, showing strong audience interest.
⚠️ Slight Drop in Conversion Rate – A small decrease means there’s room for improvement in landing page optimization and audience refinement.

🚀 Key Takeaways & Next Steps

🔹 Refining Audience Targeting – To further improve conversion rates.
🔹 Optimizing Ad Creatives & Landing Pages – Making the user journey smoother.
🔹 Smart Bidding Adjustments – To control CPC and maximize ROI.

This campaign shows my ability to strategically manage ads, optimize performance, and drive results

I’m excited to bring these skills to my next opportunity! 🚀

Digital Marketing Specialist with Data-Driven Growth & Smart Advertising